Term Paper Assignment
The review of the ‘Qihoo' case should include:
1. 5 -6 page term paper which answers the questions at the end of the case.
2. Your answers should be supported with constructed financial statements and projections based on your business plan.
3. Paper should detail projections for revenue streams, competitive analysis, strategic vision and research on best practices. DO NOT
SUMMARIZE THE CASE.
The questions you need to answer is that " What should Qihoo's next moves be to countinue compete with giants like Baidu and Tencent?" and "Will Qihoo be able to replicate its PC market success in the mobile market?" My thought of this questiion is that Qihoo could Collaborate with Chinese mobile producer such as Huawei and ZTE, making Qihoo mobile app and search engine become a fixed software like Safari in Iphone. That is my strategy to compete with gaints. You have to use my idea to write this paper.
Attachment:- Qihoo_Case.pdf