Will multichannel marketing and advertising or pull


The Marketing Mix decisions, Place and Promotion (channel strategies) for global firms.

Will multichannel marketing and advertising or "pull marketing" be as effective in global markets as it is in the US? And if not why? And how can firms change that if they can?

(please site any references)

Solution Preview :

Prepared by a verified Expert
Marketing Management: Will multichannel marketing and advertising or pull
Reference No:- TGS02828510

Now Priced at $10 (50% Discount)

Recommended (98%)

Rated (4.3/5)