Final Project
• You will be developing a Marketing Plan/Analysis of your assigned company
• Marketing Plan is 1 part of the Business Plan
• Is a comprehensive blueprint which outlines an organization's overall marketing efforts
• Will look at the overall efficacy of current marketing strategies, and a recommendation for how and where the organization needs to go in the future
Parts of the Marketing Plan
• Introductory Components
Executive Summary
Introduction to objective of the marketing plan
Product Line
Brand Management
Company analysis à short history
• Competitor Analysis
• Target Market
• SWOT
• Current Marketing Objectives
Discuss the 4P's Here
• Recommendations for Future Marketing Objectives
• Conclusion
Details
• Marketing Plan Rubric will be posted on Blackboard this week
• 12-14 pages (excluding titles page, table of contents, appendices, and references)
• Double Spaced
• Choose a format (apa, mla, etc.) and stick to it