Wild Planet is a strong player in the toy industry, focusing on toys that are fun, imaginative, and unique. Wild Planet offers toys for children of all ages, even adults. Some of their most popular toys include Aquapets, Crayon Town activity sets, and Squatz Fizzand- Find collectible toys. The Spy Gear TRAKR is a remote controlled vehicle that transmits color video as well as audio, perfect for every aspiring spy. Daniel Grossman began the company in 1993, already having experience in the toy industry. Starting out as a small business, he was unable to produce toys in-house. He focused on design and contracted out production operations overseas, where the cost of production was much lower. Wild Planet’s success is largely due to the creativity of the design team, who work collaboratively to develop fun and distinctive products.
Today, Wild Planet’s toys can be found in over 50 countries, in small specialty stores as well as mast-market retailers.
DBA ultimately decided to organize as a private corporation. What factors led to this decision?