Why you are targeting the segments and possible places


Discussion Post: Introduction to Advertising

Visit the Nielsen MyBestSegments Web site, and complete the following:

o Provide an overview of your product.

o Choose three possible profiles for your product's audiences. Explain the profiles. You will analyze the fit.

o Explain why you are targeting the segments and three possible places to advertise to these audiences.

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Why you are targeting the segments and possible places
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