Why would you place your ads in television programming


Discussion: Continuely

Assume that you are advising a regional snack-food manufacturer whose brands have a low share of voice. Which pattern of continuity would you recommend for such an advertiser? Would you place your ads in television programming that is also sponsored by competing for national brands such as Pringles and Doritos? Why or why not?

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Marketing Management: Why would you place your ads in television programming
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