Homework
Think about an industry in which you are interested that sells products/services directly to consumers (business-to-consumers or B2C). You will take on the role of an entrepreneur starting a new business in this industry. As the goal of any business is to fulfill the needs of their target market leading to a profitable existence, it is in your best interest to have a good understanding of the needs of your potential target market. In an effort to do this, complete the following:
i. Introduce the business that you are starting, including the industry, product/service offered, and a description of the target market.
ii. Develop a questionnaire for assessing customer preferences within this industry. Review the pointers in this unit's lesson as you compile your questionnaire.
iii. After each question, explain the rationale for the question. Why would the responses to this question assist the marketer in understanding the customer?
iv. At the end of the questionnaire, describe the sampling process that might be used. Why would you use this sampling process?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.