Why would the manufacturer place this type of restriction


Question: You are watching television. An advertisement begins, "Come on down to Warehouse Electronics. We've got deals so great you won't believe it! National brand 13-inch color television sets for $99.The price is so low that we can't tell you the name of the manufacturer!"

Why would the manufacturer place this type of restriction on the retailers that sell its products?

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Microeconomics: Why would the manufacturer place this type of restriction
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