Problem
Your wicked issue is alcoholism on campus. The focus is binge drinking. The priority audience is spring break VT students. Your desired behavior is "Stop after the first drink."
The perceived benefit will be, "When you behave better, you meet better people."
Your program has limited funding to advance your overall cause of campus alcoholism. . You are considering phasing the program.
You are unclear how the campaign should be phased.
Suggest "phasing by priority audiences." What would the phases look like? Why would that be a good choice for phasing?