Why would marketing managers desire a globalized market, Operation Management

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Why would marketing managers desire a globalized market

1. (International Management) New Market Entry

If you were given the task of taking a new consumer product into Indonesia, as an international marketing manager, where would you start? How would Japan be different?

2. (International Management) Foreign Market Research Challenges

What are some of the additional challenges that market researchers encounter when exploring foreign markets?

3. (International Management) Why would marketing managers desire a "globalized" market? What are the advantages and disadvantages?

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Operation Management: Why would marketing managers desire a globalized market

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Operation Management: Why would marketing managers desire a globalized market

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