Why would investing in own-company stock present greater, Finance Basics

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Why would investing in own-company stock present greater

Question: Why would investing in own-company stock present greater risk than investing in a diversified fund? Despite this higher risk, many employees hold much of their 401(k) plan in company stock. Why does this phenomenon exist? Can heavy investment in company stock be rationalized? If so, how?

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Finance Basics: Why would investing in own-company stock present greater

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