Why would apple inc launch itunes radio


Problem

Apple unveils iTunes Radio Apple Inc. will launch iTunes Radio with over 200 programmed channels and an opportunity for users to buy music direct from its iTunes Store. iTunes Radio joins a crowded streaming-music market in which Apple is playing catchup to its rivals, instead of creating something new.

With Apple's sales so strong, why would Apple Inc. launch iTunes Radio? Explain how the economic profit of firms in the streaming-music market will likely change as competition intensifies.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Microeconomics: Why would apple inc launch itunes radio
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