Why would a retailer introduce their online stores country


Problem

A. What are the ways that Inditex ensures that "fast fashion" is truly fast?

B. Why would a retailer introduce their online stores country by country?

C. Why was Inditex slow to embrace online sales when they are so tech-savy in other ways?

D. Briefly describe two opportunities, that you think, would provide Zara with continued growth over the next 3 years? Why?

E. In light of the pandemic and the required shift away from retail stores do you think Zara was ready for a rapidly growing online retail world? Briefly discuss?

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Marketing Management: Why would a retailer introduce their online stores country
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