Why would a company want to internationalize


Question: Why would a company want to internationalize? Internationalization is when a company expands to reach a greater market outside of it's country by branching out into international markets. Two advantages that the book discusses in 6.7 is trade facilitation and growth opportunities. What are some other pros and cons that come from internationalization? Should we rely more on a domestic market or international, or a balance of the two?

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