1. Think of a balloon. When you push your finger into one side, the air shifts elsewhere, affecting another surface of the balloon. The volume of air is not altered. Does this metaphor apply to strategic planning? Why or why not?
2. Why would a company stay in a declining industry? What would you do if you were the chief executive officer of such a company?
3. Reflect on on survey experience. What could be done differently? What could be repeated?