Why would a company rely on greenwashing as part of its sale, Marketing Management

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Why would a company rely on greenwashing as part of its sale

Problem

Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, and technology or company practice. Why would a company rely on Greenwashing as part of its sales marketing strategy?

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Marketing Management: Why would a company rely on greenwashing as part of its sale

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Marketing Management: Why would a company rely on greenwashing as part of its sale

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