Problem
I. What did you understand about VALIDATION USING CONCEPT CARDS (2 students)?
i. Explain Table 1 for attributes and labels used (1 student)
ii. Explain Table 2 for the list of concepts generated (1 student)
II. Why was the Statistical analysis software SPSS used (1 student)?
III. How were the Data analysis ratings determined (1 student)?
IV. How did the consultants validate the results from the previous conclusive research (2 students)?
V. How was simulated Test marketing done (2 students)?
VI. Where was it done? Why there? (1 student)
VII. The Tropiviva product development team designed a 200 ml tetra pack filled with apple juice with a sugarcane juice label. Why did they do that (1 student)?
VIII. Describe the steps of the simulated market test (2-3 students).
IX. Where was the taste test study (1 student)?
X. How did they conduct this test (2 students)?
XI. Which kind of bias was expected (2 students)?
XII. What was the final recommendation Preeti received from IMI (1 student)?
XIII. Was she confident with the final report? Why (2-3 students)?