Why wal-mart revised its marketing strategy


Case Scenario:

I am doing a research paper that's due this weekend on how and why Wal-Mart revised its marketing strategy. I have compiled a few questions of my own that will help me develop information to compose my paper. I am at a lost and hard to find additional topics or views to elaborate on the paper, so I came here to look for help. I would love your input and assistance. Thanks in advance.

A little about what i'm looking for and need to help me along my research paper:
Overall, All questions should total to a minimum of 1200 words (not including the questions itself). Each individual question does not have a specific word count, just the whole overall assignment. All wording has to be original, (no plagiarism) and provide at least 2 references with in text citations.

1) Elaborate in a paragraph how the key facts and critical issues are presented on how Wal-Mart revised it'd marketing.

2) What in the competitive environment caused Wal-Mart to rethink its marketing strategy?

3) Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?

4) As CEO of Wal-Mart, would I focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?

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Marketing Management: Why wal-mart revised its marketing strategy
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