Assignment One - Individual Report - From the list of organisations made available on LMS, you are to choose one intrapreneurial organisation and discuss the following in a report format:
1. The innovative process this organisation implements
2. Innovative lessons learnt
3. Why these lessons have made the business more successful
4. Why it would be difficult for another firm to adopt some of this organisation's success factors
5. Explain how these difficulties (identified in point 3) could be over come
This report has a maximum 1,500 word limit and it is expected students will incorporate a minimum 10 academic references (journal articles).
A1 - Individual Report
This report must be presented in a professional academic report manner, including the following:
• cover page,
• table of contents,
• use headings/subheadings,
• include page numbers,
• formatted with square paragraphs
• etc.
A1 - Individual Report
• This is an academic assignment, thus you should refer to a number (at least 10) of academic sources (journal articles, text books etc.).
• It is assumed that a student will visit a minimum 5 organisational related sources (reports, websites etc.) these are not counted in the minimum 10 academic sources.
• Referencing must be in APA6 or Harvard style
Organisation Choices
Pick one of the following to complete your individual assignment on:
• Adidas
• IKEA
• Johnson & Johnson
• Mattel
• Nestle
• Sony Music Entertainment
Organisation Analysis
• Analysis and key points identified should be compared/contrasted against the academic literature
• Do not repeat large parts of organisational history - this demonstrates no analysis
• The focus should be on intrapreneurial activity and innovations.
Recommended Report Structure
• Introduction (to the report, identify the purpose and introduce the organisation this assessment will focus on)
• Organisation Innovation (this section may use subheadings)
o The intrapreneurial/innovative process this organisation implements
o Intrapreneurial/innovative lessons learnt (this must be supported with academic literature)
o Why these lessons have made the business more successful (a comparison to other organisations in the same industry would be helpful here)
o Why it would be difficult for another firm to adopt some of this organisation's success factors (key intrapreneurial activities/innovations)
o Explain how these difficulties (identified in point 3) could be overcome (minimum 3 recommendations)
• Summary
• Reference list