Why the reinvestment does not affect sunnyflax equity cost


In the past SunnyFlax paid out all of its earnings as dividends. When the stock market opened for trading today, SunnyFlax share price was $38 and earnings for the year ending today ending today are $3/ share. At the end of the day and after paying their $3 dividends, Sunnyflax surprises investors by announcing that they will cut its dividend payout in the future years from 100% to 66.67% and reinvested the retained funds. The rate of return on invested capital is expected to be 12%. If the reinvestment does not affect Sunnyflax' equity cost of capital, what is the expected share price as a consequence of this decision?

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Finance Basics: Why the reinvestment does not affect sunnyflax equity cost
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