Assignment:
Research a soda company.
Answer to the following questions.
1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
2. Describe how the perception of the product differs within cultures both within the United States and globally.
3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?
4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.
Your response should be a of two double-spaced pages not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines.