Problem:
Imagine the most recent employer is experiencing a crisis. They have launched a marketing initiative that is bold and very expensive, and it seems to be failing. The new program is not having the intended effect on potential customers, and the reasons are a mystery. The leaders of the organization have heard the impressive research skills, so they are asking help. In 5 -7 pages explain the following: Design a research plan to determine why the marketing program is not working as hoped and to suggest solutions. Specify the methodological approach you would use, including data collection techniques, how to select and recruit any participants, and the procedures that should be used to analyze the data and identify potential solutions. Be sure to address any ethical considerations and how to protect participants in the research as part of your plan. Robustly justify your methodological choices, highlight any limitations or tradeoffs, and support your decisions with appropriate sources.