Assignment: Persuasive Memo
We will be visiting with Jane Clive the current IT department head at the Chicago North America Branch of an airline freight delivery service. Global Delivery Direct (GDD) has grown rapidly but is currently suffering stagnant growth due to strong market competition. Jane is acutely aware that there is a need to become more efficient and to work together across the company to define ways to strategically plan an initiative that will encourage company growth with a competitive edge. Jane also knows that much of this initiative could be led efficiently with a knowledge management office and department. Jane decided that she is going to make it her challenge to convince President Rockfish to consider letting her put together a knowledge management office and hire a knowledge management manager. To begin her campaign Jane has decided to send him a memo to begin conversations on the value of knowledge management to an organization. Being very busy she has asked you to complete the memo for her edit.
Skill: Identifying how KM creates value for a company
I. Using your own words and based on this week's readings create an office memo addressed to CEO Mr. Rockfish explaining why it is imperative that the company create a new KM department at GDD.
II. Be sure to include:
i. a discussion surrounding the multidisciplinary nature of KM;
ii. the value using KM processes to share information has to an organization;
iii. Why the KM cycle with its dynamic nature fits the change and innovation needs in business today, andchoose one of the KM cycles discussed in the readings and why you believe it would be a good fit for GDD.
III. The memo must be persuasive! Use words that show enthusiasm, are descriptive and present the strongest arguments you can make to support your need to bring a KM department on board.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.