Homework: Acting on Trends
Read "How Companies Act on Global Trends" and "Build your business on trends, not fads". Your task is to write an argument that makes a case for why "the hospitality industry must respond pro-activity to global trends and how to stay away from fads". It is recommended to first present a summary of what you consider to be the key points from the readings, followed by the argument supporting your case of why the hospitality industry must respond to trends.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Reference:
o The Mckinsey Quarterly (2006) Going from Global Trends to Corporate Strategy, Will your business Catch them before the catch it?
o Entrepreneurship in a box (2020) 6 Hot Reasons to follow trends around your business
o Phillips, J. (2017) Build your Business on Trends, not Fads