Why the executive summary is the most important section


Assignment:

1. Explain why the executive summary is the most important section of any business plan.

2. One mistake entrepreneurs make in their business plans is that of including only an income statement. What other financial statements should be incorporated and why?

3. Print an assignment or any body of text with l-inch margins, double spaced, using 1 2-point Times New Roman. Then, print the same document with 0.8-inch margins, single spaced, using the 1 0-point Arial typeface. Which is easier to read? Why? How would this relate to a business plan?

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Strategic Management: Why the executive summary is the most important section
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