Problem
1. Why might the cost of advertising be relevant to a consumer's decision about which brand of a product to purchase?
2. Suppose that the market for e-readers is an oligopoly controlled by Amazon, Barnes and Noble, Sony, and Apple. Barnes and Noble is considering increasing its output. How would this affect the market price? How would it affect the profits of each company?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.