Assignment: Google AdWords Search Campaign For Sherlock Marketing And Consulting Firm
Sherlock Marketing and Consulting Firm
Client: HED Cycling
See Attachment for more details!!!
• Develop an AdWords Account structure that includes campaigns and associated ad groups with themed keywords (Note: Although accounts often have many campaigns, for the purpose of this project, you should focus in on just 1 or 2 campaigns to really hone your skills.)
o Identify the product or service categories that should be established as campaigns
o For each campaign, compile a list of themed keywords and establish ad groups. Your list of keywords should include keyword match-type.
o Support and explain your account structure recommendations. For example, why these campaigns? Why these ad groups? Why these keywords? Why these match-types?
• Develop effective ads for your ad groups
o For each ad group, you should develop 2 ads
o Ads should incorporate keywords, have a strong headline, and a call to action within the body copy
o Explain why these ads will be effective in meeting the client/company's online marketing objectives.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Strategic-Marketing-Promotion.rar