Question: A tech brand wants to employ cause-related marketing to improve brand attitude. The brand wants to support the cause "tech literacy for children" and has partnered with an NGO for its implementation. The marketing team, in association with an advertisement agency, has created a draft video set to go on air in a few weeks. But before launching the ad, the team wishes to test if it would result in favorable brand attitudes among the audience. They want to understand if it is the brand-related variables or the cause-related variables that are important in influencing attitudes. Hence the following questionnaire was created, and data was collected on a 5-point Likert scale from 100 respondents.