Course Textbook
Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall.
please please list your reference after each question.
1. Why should we study travel and tourism from a marketing approach? Explain why the marketing approach is the best or least important approach?
Your response should be a minimum of 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
2. Provide examples of how physical, human (cultural), and regional geography influence tourism activities either from your own experience or what you have observed.
Your response should be a minimum of 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
3. Why are special interest travelers becoming more important to tourism service suppliers?
Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
4. If you owned a resort in Hawaii and had one demographic profile of guests who were about 50% allocentric and 50% psychocentric, how would you address the differing needs of these different customer behaviors? You may want to self-identify a demographic in order to illustrate.
Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.