Assignment: THEORITICAL DEGITAL BUSINESS MODEL
Strategist document for creating a digital business TO SALE AUTOMOBILE PRODUCTS IN AFRICA OCCIDENTAL
1) Importance and functions of SEO (search engine optimization), why designing a web for our business. How tocreate a strategy of interactivity with customers,. How can define the customer process on the web. Example: The usual process for those interested in a program of Training is as follows: Start + Program + Teaching staff + Price + Subscription
2) Why should we activate the different profiles of social networks. And why we design a strategy subscription on the website. A description of at least 3 examples of key content that interests the public that buys our products.
3) Why should we create mail Marketing campaign for our business (the important of the MailChimp tool)
4) The Importance of Defining keywords or set of keywords based on the volume of Adwords searches and consistent with your business model. (Remember Long Tail model: many words with fewer visits better than few words with many visits )
5) Design a management plan on this document, to measure the results of our different campaigns using the tools: Google Analytics, Webmaster Tools and Google Adwords
6) The important of Designing a Digital Marketing plan with some actions: videos, content, a strategy of collaborators to get links to our page: bloggers, associations, suppliers, collaborators.