READ THE Chapter 13 "Video Markketing" from the book eMarketing The Essential Guide to Marketing in a Digital World 5th EditionAND Answer the following Problems-
1. When producing video content, what key points do you need to keep in mind?
2. Why is the way in which the video appears as part of the playlist important?
3. What are the strengths and weaknesses of different types of paid advertising?
Chapter questions
1. Why should commenting on videos be encouraged?
2. What sort of personalisation would self-hosting of a video allow?
3. How do you feel social media affects video marketing?
4. What possible obstacles could a brand face when seeding a viral video?