Why should businesses use target pricing


Discussion

Target pricing is experiencing growing use in North America. Should businesses use target pricing? Do you think target pricing can only be used for manufactured goods, or can it also be applied to services? Defend your choices.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Text: Johnson, P. F., Leenders, M. R., & Flynn, A. E. (2015). Purchasing and supply management (15th ed.).

• Chapter 8: Quantity and Inventory
• Chapter 10: Price
• Chapter 11: Cost Management

Multimedia

NIGP1. (2008, March 9). Public procurement: A career of change & influence [Youtube Video file].

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Business Management: Why should businesses use target pricing
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