Why should a vision statement be motivational


Please assist in answering the following questions.

Question: What are the basic pieces of information that you would need to include in defining your business to another person who is not in your company, organization, or group? Why is it important to define this as you begin to develop a new strategy? Why should a vision statement be motivational? How do the mission, vision, and values contribute to the organization's ability to reach its desired end state?

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Strategic Management: Why should a vision statement be motivational
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