CASE ANALYSIS #2 LAY'S
Directions
CASE QUESTIONS
• According to the case, what are some of the risks of following an observed consumer trend, like LOHAS?
• Did Frito-Lay's complex distribution network a?ect its marketing strategy? If so, how? If not, why not?
• Is corporate culture an asset to the company? Why/why not?
• Why should a company like Frito-Lay's make such major moves toward sustainable and ethical sourcing? What are the benefits? What are the costs?
FORMAT: Typed, 2 pages, single-spaced, 12-pt font, 1" margins. Place your name and your discussion session number in the upper right hand corner of each page. Place page numbers in the lower right hand corner of each page.
Attachment:- lay_case_study_2.rar