Why relationship is best way to promote in busines marketing


Marketing Questions

DOES NOT HAVE TO BE AN ESSAY JUST SIMPLY ANSWER EACH QUESTION THERE IS NO WORD COUNT.

1.Which element of the marketing mix is the most compelling for customers?

2.Do you think a partnership with (Product) RED can improve Gap's image? Is it a sign that they are making a commitment to corporate social responsibility or do you agree with critics who say their involvement is an attempt to spit-shine the company's image while continuing to do business as usual?
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3. On the whole, are multinationals beneficial or harmful to developing nations?

4.Why is relationship or personal selling the best way to promote in business marketing?

5.Please discuss "How does Hormel use its web site (www.hormel.com) to promote its store brands? Is the site designed more to promote the company or it's brands? Check out the Spam web site at www.spam.com. How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?"


6. Please discuss the following from Chapter 13 "What kind of marketing channel functions can be performed over the internet? Why do you think so?"

7.Please discuss " Do you think blogging is a truly disruptive communication channel, or is it just a fad that will ultimately not have a long-term impact on companies and brands?"

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Marketing Management: Why relationship is best way to promote in busines marketing
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