Discussion Post
Part I: Greenwashing
Consider your place of employment or a place where you would like to be employed. Summarize the company's culture as it relates to sustainability and commitment to "being green." Specifically, outline the steps that could be taken to build an "eco-advantage" culture that would exceed the current status quo, taking into account supply chains, business operations, and product end use.
Part II: Why Environmental Initiatives Fail
Identify what you believe to be the primary reason why a particular company's environmental initiative might fail. Identify the company and the initiative that you are addressing. How might this hurdle be overcome?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Required Resources
Text
• Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley & Sons, Inc.
o Chapter 10: Why Environmental Initiatives Fail
Multimedia
• Name that sin!: Spot the greenwashing sins to become a smarter consumer!.