Assignment task: Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans, and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche, or across an entire ecosystem.
For your Portfolio Part 2, you will write an article, which you will post on LinkedIn, where you will demonstrate your thought leadership by discussing personalized marketing and sales tools:
1. Discuss why organizations need to consider the formalization of processes to ensure that communication is sufficient and effective.
2. Discuss why sales and marketing need to work together not only to understand customer's needs, but also to create an environment where the value proposition can be communicated.
3. Discuss why cooperation and the development of people, skills, and knowledge are essential to success.
4. Explain how process alignment relates to lead generation and the sales funnel pipeline.
Write at least 400 words for your article