Why new products fail


Create a 2 to 3 page paper along with a cover page and reference page.

Name at least 5 reasons why new products fail and provide a complete paragraph for each reason.

Then, describe in detail a product or service that you utilized that is no longer available.

Research the reasons for this product's failure.

Do you think this product should still be on the market today? Why or why not?

Support your work with cited and referenced research.

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Marketing Management: Why new products fail
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