Why might the potential News Corp acquisition of Dow Jones be a better fit than the Daimler-Benz AG purchase of Chrysler?
In July 2005, Australian-based media giant News Corp launched a series of acquisitions involving U.S. assets. The first was a $580 million buyout of Intermix Media, owner of Myspace.com, the fifth most viewed Internet domain in the United States at the time. Rupert Murdoch, the media mogul running News Corp, calculated that the Myspace networking site would drive traffic to his Fox TV sites.