Why might k-means clustering not be a good method to use, Business Management

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Why might k-means clustering not be a good method to use

Problem

Using k-means clustering on all seven variables, experiment with different values of k. Recommend a value of k and describe these k clusters according to their "average" characteristics. Why might k-means clustering not be a good method to use for these seven variables?

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Business Management: Why might k-means clustering not be a good method to use

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