Persuasive Essay Assignment
Using the Business Source Ultimate database, search for and read the article titled "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:
A. Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
B. Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company to move in a more positive direction.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.