Question 1. Define in full detail the 4 P's of marketing, and give an example of a company (corporation) that has fully mastered the 4 P's ensuring their customer is a repeat customer
Question 2. Define Value Chain, and give an example of a company that utilizes a Value Chain Delivery Network, further cite the success rate of their value chain network.
Question 3. What is MIS (from a marketing point of view) and how does it affect the marketing research process?
Question 4. Why is marketing research so important before launching a new product? Cite companies that failed because lack of market research, additionally, cite companies that great success with a product because of extensive product research.
Question 5. What constitutes a profitable customer? Further, how does a progressive company measure a customers lifetime value?