Complete the mcq:
1 Platforms and elevations
help separate merchandise
can be cubes, cylinders, or saddles
can be table and chairs
more than one of the above
none of the above
2 When working with mannequins, which of the following is not true:
in order to dress a mannequin, it must first be taken apart
if a mannequin is to wear pants, probably one leg will need to be removed
if a mannequin has a butt-rod, an opening must be provided in the crotch or seam of the trousers to permit the rod to slide into the fitting
if a mannequin has a removable wig, it should be taken off before dressing
all are true
3The mannequin that isn't particularly true to human anatomy and may be styled without hands, arms, or even heads, is called a(n )
abstract mannequin
soft sculpture mannequin
realistic mannequin
puppet cutout
animated mannequin
4 A freestanding fixture with a hanger set onto the top of an adjustable upright and a skirt bar is a
costumer
valet
draper
none of the above
5 Which of the following is not an example of a "stock-holder:"
T-stand
quad rack
round rack
gondola
all are examples of "stock-holders"
6 When displaying merchandise on a T-stand, quad rack, or round rack, what is the most important feature to keep in mind:
price
size
coordinates
color
volume
7 The objective for coordinating outfits on hangers is to
give shoppers a better idea of how various pieces will look when worn together
sell items in multiples
create an attention-getting, fashion-forward look
show shoppers the store's interpretations of the latest trends
All of the above.
8 This mannequin represents the ultimate in style and decoration. It is frequently finished in black, white, chrome, copper, gold, metallic, or may be pearlized:
realistic
semi-realistic
abstract
semiabstract
headless
9 Dress and suit forms present specific challenges for which type of merchandise
dresses
suits
shirts
pants
10 Regarding mannequin use, the text suggests
the same mannequins should be used at all time to create a uniform image
mannequins should be taken away from the customers' view to increase their potential impact
mannequins are not effective selling tools
lighting on mannequins and their merchandise is not effective
11 The use of mannequin alternatives
was influenced by European display styles
allows for greater ease and speed in changing merchandise
is influenced by cost
all of the above
12 If displays are placed out of customer reach on top shelves, the visual merchandiser must
post "do not touch" signs along with the displays.
request that extra selling staff be assigned to the area.
see that adequate "shopping" stock is placed on lower shelves within shoppers' reach.
suspend all forms from the ceiling with monofilament as a safety precaution.
All of the above are true statements.
13 European display technique whereby merchandise is arranged on the floor of a window using risers and/or platforms. Attention is given to precise pressing and folding:
pinup
lay-down
inflatables
flying
stacking
14 The use of a table can encourage
visual creating of a "setting" in the consumer's mind
seeing merchandise at eye level
grouping merchandise to encourage multiple sales
all of the above
15 Visual merchandising seeks to achieve all but which of the following objectives
make it easier for the shopper to locate the desired merchandise
make it easier for the shopper to self-select
make it possible for the shopper to coordinate and accessorize
visual merchandising seeks to achieve all of the above
16 Walls help to
move shoppers through the store.
support store image.
display merchandise.
define the store's shopping spaces.
All of the above.
17 The text suggests that
sophisticated merchandise can use more abstract and nonrealistic mannequins
popular or moderately priced merchandise can use more abstract and nonrealistic mannequins
two of the above
none of the above
18 When using a shirt form the shirt is carefully pressed
after placing it on the shirt form
before placing it on the shirt form
19 Display hangers
are purely decorative ornaments for high-end retailers.
are often used as mannequin alternatives on waterfalls and face-outs
are sometimes custom-made for grid and slat wall systems
may have a lower bar for draping a pair of pants or clips for a skirt
All answers are correct except A.
20 Shoe and foot forms, stocking leg forms, lingerie forms, and shirt forms are called
half-mannequins
mannequin alternatives
anatomic forms
neutral models
genderless forms
21 Like other aspects of store decor, it is very important that the style of fixture used fits into the store environment and complements the store's brand image.
True, because many prototype designs are patented and remain exclusive to the store for as long as it operates.
True, because the store's image includes every aspect of interior design including appropriate fixtures and furnishings.
False, because the fixture is designed to be a traffic-stopper and as such must stand apart from the store's basic fixtures.
False, because custom fixtures are generally paid for by vendors who have the right to insist on designs thatcomplement their goods.
None of the above are true statements.
22 Shopping center and mall design influence display techniques by
encouraging strolling
influencing the type of store front
two of the above
none of the above
23 The mannequin is regarded as one of the retailer's most powerful _____________ tools.
mediation
communication
commendation
demonstration
activation
24 A mannequin that is made to look like a current celebrity is an example of an
abstract mannequin
semirealistic mannequin
semiabstract mannequin
realistic mannequin
25 Store walls act as tools to guide shoppers to products they have come to see and buy.
way-finding
taste-making
value-finding
fact-finding
None of the above.
26 A semirealistic mannequin may have the following characteristic(s)
proportioned like realistic mannequins
makeup that is neither natural nor realistic
no makeup
all of the above
27 Once mannequin buyers have located resources in the marketplace, the first they must ask is:
"Which mannequins will best communicate our brand image and fashion message to our customers?"
"Will these figures arrive in time for our scheduled promotions?"
"Are these figures going to hold up well enough under normal use to earn back their price?"
"Will our shoppers relate to the latest abstract mannequin designs?"
"How difficult will it be to dress action figures and seated forms?"
28 This is usually the simplest, the most direct, and usually the most effective way to visually present products
domimance by color
dominance by coordination
dominance by brand name
dominance by size
dominance by price
29 You can coordinate merchandise by
fabrication
trend
color
end-use
All of the above.
30 Which of the following is not a typical system material:
aluminum
wood
plastic
steel
all are typical system materials
31 A costumer is a
freestanding fixture unit
a hanger set on top of an adjustable upright
unit which usually has a skirt bar
more than one of the above
32 When they are merchandised effectively, walls will become
invisible.
destinations.
traffic lanes.
graphic images.
signposts.
33 Some mannequin manufacturers and visual merchandisers predict that abstract mannequins may be more popular in the future because
they can always be shipped immediately upon receipt of order
they require less maintenance for current hair styling and makeup
they can reflect the times and the store's image without being specific to a certain age or ethnic group
A and B are correct
B and C are correct
34 Which two fixtures are considered the "workhorses" that hold the selling stock?
T-stands and round racks
quad racks and round racks
drapers and gondolas
none of the above
35 The term "silent salesperson" refers to
assortment plan
personnel who guide customers
store signs
mannequins
36 Which of the following are hangers on a stand
costumers
valets
drapers
all of the above
37 _____________ is the simplest, most direct and usually most effective way to visually present product
dominance by coordination
dominance by brand
dominance by end use
dominance by color
38 Which of the following represents the most effective "sequencing" of fixtures for a typical department:
round rack, gondola, T-stand, quad rack
T-stand, quad rack, round rack, gondola
gondola, round rack, quad rack, T-stand
T-stand, gondola, round rack, quad rack
gondola, round rack, T-stand, quad rack
39 A shaped hanger set atop a vertical rod, supported by a base is a(n)
draper
mannequin alternative
dress form
two of the above
40 There are the "bread-and-butter" fixtures
t-stands
stock-holders
rear walls
aisle tables