Why it is important to test new products prior to launch


Discussion: Marketing Product Life Cycle

Discuss why it's important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why it is important to test new products prior to launch
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