Why it is important to know the fibre content of a garment


Problem 1: How can reading the garment label help you to become an informed shopper? Discuss why it is important to know the fibre content of a garment and why a consumer may want to know the country of origin for the garment before making their purchase?

Problem 2: Unfortunately, there are still sweatshops that exist in various countries around the world.

  • What are sweatshops?
  • Why are they called sweatshops?
  • What purpose do sweatshops serve in the fashion industry?

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Marketing Research: Why it is important to know the fibre content of a garment
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