Why it is important to have a story to tell when developing


1. Describe L’Oréal’s Integrated Marketing strategy. What are the strengths? Weaknesses?

2. Why it is important to have a story to tell when developing content marketing?

3. Describe the functions and effectiveness of brand ambassadors. What are some risks associated with choosing a brand ambassador?

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Operation Management: Why it is important to have a story to tell when developing
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