Why is understanding consumer behavior so important for, Operation Management

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Why is understanding consumer behavior so important for

1. Why is understanding consumer behavior so important for companies? Describe 2 examples where you do NOT think companies understood their consumer.

2. List the items of a Marketing Influence Model;

3. How can you design effective procedures? Answer in 150 to 200 words.

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Operation Management: Why is understanding consumer behavior so important for

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Operation Management: Why is understanding consumer behavior so important for

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