Why is top level management support needed for a growth initiative to succeed?
What role can an entrepreneur play in a large or established company?
How would you measure the success of a growth project?
Why are growth initiatives so important to established companies?
What role does empowerment play in growth projects and in business in general?
Explain “corporate core competency” and how does it factor into a potential growth project?
What role would a leader play in a growth initiative and how would the role of a manager differ from that of a leader in the project?
What is the value of internal and external communications during the project?
Why is a value proposition is so critical and what are the 4 elements needed in any value proposition?
How would you organize a team and what teamwork model would you use that would give you the most flexibility to address the dynamic issues that can come up on such a project?