Homework: Marketing Management
For this homework, you'll take the product or service concept you've been discussing with your instructor and put together a full-fledged proposal for executive approval. In clear, concise business writing, cover the following topics:
a) Brief summary of the opportunity
b) Define your product strategy
c) Goal you're hoping to meet with this opportunity
d) Target Audience
e) Geographic Target
f) Timing for introduction
g) Why is this opportunity a good choice for your organization?
h) What challenges do you see with this new product/service launch?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.