Entrepreneurial Finance, 5th Ed.
Adelman, Marks. Pearson Publishing. 2012 Write a 5 page paper (about 1250 words) in APA format. At least (2) scholarly sources in addition to the text book. The paper must have in text citations.
Read the case study on page 213 entitled: d. light - How Bringing Its Business Plan to Life Helped a Social Enterprise Get Off to a Strong Start.
a. Why is the problem of bringing light to people who don't have access to reliable electricity not being tackled in a meaningful way by a large lighting company, such as GE (General Electric) or Philips?
b. What qualities do Sam Goldman and his team have that will help them solve the problem of providing light to the billions of people in the world who lack access to reliable electricity?
c. Why does Sam Goldman go out of his way to talk about the importance light's business plan? In what ways do you think having a meticulously created business helped light in its launch efforts?
d. If Sam Goldman and his team form the business venture in the United States, what forms of business organization should they consider?
e. If you were one of light's founders, what would your marketing strategy be? How would you go about educating people in remote areas of the world about your product and the benefits associated with purchasing it?
f. Based on information featured in the case, what challenges do you think
d. Light will have keeping their partnership together?
g. Given that this product may be manufactured in the U.S. or in other countries but still has to be imported into various other countries, what permits or licenses must be considered?